SMG also has an email club wherein a member could enjoy free screenings, join exclusive events, and have ticket discounts. They can also get some drinks at the lounge area while waiting and after the movie has finished. They can eat their meal while watching the movie.
The theatre concept is very convenient since the customers do not have to search for restaurants near the cinema. It also ensures their seats and they will not encounter problems such as showing up to a sold out show. The customers can also reserve seats in order to get the best sitting options. Reclining lounge seat that also comes with a tray table.Counter-top seats, which are good for a group of people.Lounge seats, which includes a tray table and bigger seating area.Table A and B seats, which offer stationary chairs or desks.SMG screens two types of movies, 2D and 3D, with varying prices for children and adults.Ĭustomers are encouraged to arrive 15-20 minutes early and they have the option to eat at the tables outside the theatre or they could bring the meals inside since each seat has a swinging table with sufficient leg room.įour seating options are available depending on the viewer’s preference: Tickets can be purchased at the Box Office, online, or at a theatre kiosk. The full menu can be seen at their official website at different locations and are also available at the theatre by pushing the Service Button available on every seat. Most cinemas serve contemporary theater fare, but it was not what SMG wanted to offer its customers. The most important concept that made SMG unique is having a complete meal and made-to-order food menu. Schultz has also received various awards for his entrepreneurial accomplishments. In 2014, SMG was awarded by the Caruth Institute of Entrepreneurship as one of Dallas’ 100 Fastest-Growing Businesses. They are now serving high-quality food and screens Hollywood blockbuster hits. In 2000, Schultz’s vision of having a casual dining restaurant and a movie theatre has started its way to the top. Ultimately, a studio has relented to his persuasion.
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